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Thursday, July 17, 2008

Best of Breed Advertising

It is rare that you find a piece of advertising that so beautifully accomplishes its goals. These ads are some of my favorites EVER! I love how they communicate how trading with Etrade is so easy a baby could do it, but in a clever and viral way. I've shown this to soooo many people already -- free word of mouth for eTrade. Genius!

I have to warn you, get some tissues because you will laugh until you cry. (The spit up one is my personal favorite). : )

Spit Up Trader


Mobile Baby


Clown & Baby

6 comments:

Jake Bryant said...

I miss you. I have a 2nd interview with the University of Phoenix on the 27th. It's for that ground campus that was just built at your exit.

kotika said...

i think these videos are disgusting. first of all, its an insult to real babies in terms of style - that is how "Americas Funniest Videos" might give voice to animals. Second, in terms of actual contetnt, it plays on human hubris and vulnerabilities by implying that its "easy" to trade.

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